Why it matters
It closes the gap between someone noticing you and someone acting on it. A poster or a product doesn't need to send people to a generic page — it opens something relevant, right there.
Core concept
A framework is the exact thing your customer sees.
Not a landing page. Not a fixed template. The tailored experience KLIPPS delivers after a scan, a search, a conversation, or a campaign — built for that specific moment.
What triggers one
Ascan,arecognitionevent,aproductidentity,aconversation,abroadcastmoment,acampaign,oraplainin-appactioncanallopenaframework.
Scan
Recognize
Ask
Select
Trigger
Built with intent
The details open up as the opportunity becomes clearer.
Context builds the interface
Brand assets, product identity, channel rules, what the user is actually asking for, and AI support all combine to decide what shows up.
Not just products
A framework can represent a product, a person, a venue, a team, a piece of media, a ticket, a service, an offer, or a support flow. It's a delivery mechanism, not a commerce template.
The bar is high-quality UX
It should feel like a genuinely good app screen — live data, real actions, real rewards where relevant — and it should always make the next step obvious.